Percepção dos consumidores relativamente à carne de bovino: Cenários de escolha a partir de grupos de discussão

In developed economies, food safety, animal welfare and the environment have become relevant consumers' concerns. We conducted several focus groups in two Portuguese cities, Lisboa and Porto, in order to get participants perceptions and concerns for these attributes, which are essentially credence attributes. This knowledge is critical for the subsequent application of stated preference methods. It was also possible to estimate, based on exercises of selection among different meats, and through a logit model, price ranges that could be used in the definition of scenarios for choice experiments (stated preference method).